About
Complete Amsterdam

Complete Amsterdam provides unparalleled world-class in-person experiences. We champion community, people and culture. Our revenue streams are highly diversified – specialising in music & entertainment, leisure, horeca and recruitment.
The Business
Events
We blend together the finest in culture, food, drink and electronic dance concepts. Working alongside trusted and reliable partners we are able to bring state of the art production, immersive theatrical performing arts and support emerging artistic talent. Our To Thrive initiative is a flagship policy which is integrated into event planning. We hire the very best people in the industry and our commitment to career development enables us to constantly improve the customer experience.
Canal Cruises
Complete Amsterdam offers incredible leisure cruises along the city canals. A first-class service provides guests with exquisite food and drink with unforgettable views of Amsterdam. Built into the DNA of the company is the ambassadorship of the city – we promote cultural institutions, a rich history, and neighbourhoods. Via carefully crafted brand messaging we bring real value and responsible tourism. Our boat tours sail along the UNESCO-listed waterways and a key part of our long-term strategy is to support Amsterdam as a choice destination.
Bike Hire
We offer a comprehensive and reliable bike hire service to the local community and visitors to the city. Our durable and well serviced bikes provide ample opportunity to take advantage of the expansive network of wide roads and parking in the bicycle capital of the world. We partner where possible with individuals and SME’s who are part of the circular economy, ensuring the
life cycle of products we use is extended.
Recruitment
Complete Recruitment is our jobs agency specialising in events, horeca, performing arts and creative industries in Amsterdam. We provide speedy, real time solutions to staffing.
Our bespoke 360 recruitment solutions for hotels, festivals, agencies, brand launches, bars, restaurants and museums helps get people into work. Our service is available for people
searching for part time, full time, freelance and internship positions.
Mission, vision and purpose
We believe in people. Creating memorable moments for our global customer base in Amsterdam with influential, upfront and creative experiences. Through deploying innovative technology and successful partnerships Complete Amsterdam will build a resilient and dynamic organisation for all to thrive. Our long-term thinking places people, the planet and serving the community as the foundations to build upon successes.
Relentless drive, rigour and entrepreneurial culture are the hallmarks of our business. We have a firm belief in our capability and use our business acumen, and professional experience to make informed, responsible commercial decisions. We believe in our unique business model which is based on an authentic approach to fostering relationships with local businesses, community leaders and public organisations creating win-win results for all.
A message from our founder
Bringing people together
Dear Complete Amsterdam community,
I want every experience you have with Complete Amsterdam to be a positive one. Our customers, our people and our environment are at the heart of the business. The future is bright here at Complete Amsterdam.
This quarter, we are relentlessly focused on enhancing our value proposition. I believe we will add real value to the city by thinking long-term and strategically. As we look forward to the future, there are of course challenges, risks and opportunities for our organisation, at both a macro and micro level.
Complete Amsterdam’s ‘To Thrive’ will play a pivotal role in empowering the local community, creating opportunities for the labour force, up-skilling, contributing to the circular economy and informing locals and visitors alike.
Building long term and strategic partnerships is an important step in our next chapter. We are privileged to operate out of Amsterdam, a global hub of commerce, creativity and fantastic infrastructure. I believe to be successful, we must think globally, specifically on emerging market challenges. I believe sharing our ideas and expertise with partners in regional cross collaboration projects is key and will become even more so in the next decade.
At Complete Amsterdam, we will focus on sustainable tourism. Our contribution to the host community, industry, environment and visitors to the city will align with the municipality, EU and UN objectives. Building relationships with private organisations, cultural institutions, research institutes and Universities is core to our mission such as Schiphol Airport, Booking.com, VU Amsterdam, Google Travel, InHolland, Tripadvisor, Conservatorium Van Amsterdam and LinkedIn.
Event technology is developing. From the introduction of AI which brings the potential to offer a highly personalised approach to customers. State of art sound and lighting packages including stereoscopic polarised video, 3D visualisation and hologram effects have brought ideas and concepts to delivery. Partnerships with Ableton, Pioneer and Function-One will provide the tools necessary to ride the coming wave.
Vincent
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